The HTMi International Hospitality and Tourism Research Conference managed throughout the years to highlight the love for knowledge and to deliver the fruits of progress in Hospitality and Tourism Research. Over the two days, the conference brought together leading researchers and industry experts from across […]

A hypothesis starts out with a researcher having initial hunches with he/she attempting to answer a specific research question. Watson (n.d. cited Bryman and Bell, 2011) and Newby, 2010 defines a hypothesis as a testing of the possible relationship between two or more variables in […]

Implicit assumptions guide choice of qualitative method: how and why do numerous and distinct methods demonstrate a preference over others. By Vivian Yang Introduction Qualitative research, as opposed to the other paradigms are commonly seen as a naturalistic and interpretative approach that emphasises on words […]

A hypothesis, defined by Bryman and Bell (2011) is “an informed speculation, which is set up to be tested, about the possible relationship between two more variables”. It is frequently deduced from the theory and is tested (Ibid). When a hypothesis is suggested, statistics are […]

Factor analysis and cluster analysis both function as powerful multivariate statistic tools that assist the researchers to explore the homogeneity and relationships among variables or subjects (Gorman and Primavera, 2012). Yet they are distinctly different. Only if one understands one’s driver for analysis, as well […]