A useful article which gets to the fundamentals of what qualitative research is - recommended for all those wanting to understand more about this type of research. The article clearly identifies the distinct difference in approach with qualitative research as opposed to quantitative.

Taken from the Research Methods for Business lecture series. A useful overview of the nature of analysing qualitative data.

Qualitative data analysis, which will be referred in the latter contexts as QDA, is defined by Lewins et al. (2010) as a range of processes “whereby we move from the qualitative data that have been collected into some form of explanation, understanding or interpretation” of […]

HTMi Switzerland saw the closure of another highly successful 23rd International Hospitality and Tourism Research Conference that took place took on place 21st and 22nd November 2019 at our campus in beautiful Sörenberg. The theme of the conference was “Gastronomy and the importance of sustainable […]

Around 100 student and staff delegates met last week in our Sörenberg campus to celebrate our 22nd student led research conference since its inception in 2008. The Spring 2019 conference was introduced by International Academic Director Mr. Bernie Quinn who welcomed delegates to a packed […]